The social media craze has come a long way and came onto the internet platform like a storm and has had a incredible impact on how we will be doing our online internet marketing know and in the future. There are many social media sites on the internet today, and two I am sure you are familiar with are Twitter and YouTube.The social media craze has come a long way and came onto the internet platform like a storm and has had a incredible impact on how we will be doing our online internet marketing know and in the future. There are there are a many social media sites on the internet today, and two I am sure you are familiar with are Twitter and YouTube.Social sharing media sites are classified as internet sharing sites and these internet locations offer free tools where internet users can discuss and share information at a causal level. One important note! Internet sharing sites like Twitter and YouTube are not and do not operate as search engine sites. The traffic that these sites generate particularly, Twitter and YouTube have changed and revolutionized the online internet marketing world forever.To utilize the Social sharing media such as Twitter, YouTube and many others to benefit your online business you need to understand the basic principals. To understand what the social sharing market is you need to identify the “who” , is looking for information, “what” they are looking for, “where” they are looking for it, and “when” they are looking for it. In our article today I want to discuss some methods to understand these principles to use the social media market to your advantage.To really understand social media you need to educate your self on have the sites communicate. If you are a older internet user like myself this communication process is quite awkward and somewhat confusing, and functions nothing like communication and marketing principles that I learned in college. If you intend to tap into a piece of this Social sharing media market and sell you’re products online you need to re-educate yourself on the communication process at the social media sites such as Twitter and YouTube. You absolutely need to keep a open mind.We will be using some basic steps that are key to use YouTube and other social media sites successfully. We have selected YouTube to show examples because their social media market share is incredibly large. YouTube is a video sharing site and a social media site. The following tips will concentrate on how the “who” which are known in social media circles as the opinion leaders.1.0The opinion leader is defined as a person who will influence decisions in your Social sharing media strategy. An opinion leader is someone who can influence other peoples attitudes in a causal informal atmosphere on a regular basis. Here are some basic characteristics of opinion leaders that will be useful.1.aIdentifying characteristics of opinion leaders.1.a.1Opinion leaders have a greater across the mass media their followers.1.a.2Opinion leaders are like a broker between groups, but not necessarily group leaders.1.a.3Opinion leaders have a greater exposure to change destinations then their followers.1.a.4These leaders are more participative in their social groups then their followers.1.a.5These key folks also reject or approve new innovations then their followers.